Brunswick Forest offers some of the most diverse real estate opportunities in eastern North Carolina. From upscale links-side estates to low-maintenance patio homes, this coastal community is an exceptional collection of neighborhoods filled with various styles of homes designed to address your needs and wants in a residence. It’s all of these features, and so much more, that make Brunswick Forest such a desirable place to live. The community is comprised of people from all over the country however they typically attract those looking to retire to a warmer climate from up north with a little less hustle and bustle. Their marketing campaigns span the entire eastern seaboard. In order to be effect in such a competitive real estate market they must show their future homeowners aspects of their community through video on social platforms or targeting them while in the research stage of relocating. Some of the tactics that have been effective for them are shown in this case study.
Client Goals: Increase property sales by improving digital targeted marketing efforts to work in synergy with the website. And more recently increase property sales by creating virtual tours of new homes that can be easily viewed on any device. These videos are needed for people who are not able to travel or are unwilling to travel due to covid or other circumstances.
Reaching qualified buyers in multiple markets across the United States.
Identified credible targets in specific geo-locations. Utilized multi-layer digital targeting for lead generation. Synchronize all efforts with custom designed creative and ongoing optimization. Up to 10 layers have been implemented at a given time.
The Results: Generated 96 quality home leads Q1, increased website traffic by 102% year over year Q1, produced over 15 million in home property sales Q1.