Traditional Media and Digital Opportunities
We immerse ourselves in your world. We'll dive into your business, its strategy, and initiatives. Your strengths as well as opportunities. Let's talk lead generation, market segments and the audiences you target within them. Then we will analyze your competition. lronStride will bring deep interactive expertise and fresh custom ideas. Together, we'll define your interactive vision. We'll establish the tools and set the benchmarks to measure, analyze and optimize these campaigns.
Television
The power of television advertising can be used creatively by advertisers to set themselves above the competition. Television can offer immediate brand credibility. By using the qualities of television (sight, sound, and motion), advertisers can generate trust, emotion and excitement for potential customers to create a long-lasting and memorable brand image. The dynamic communication between advertiser and customer can become compelling and motivating.
TV is an essential part of the marketing mix for many clients. Buying and negotiating locally with each market we can deliver superior value for every ad dollar spent.
Commercials aren’t just for TV anymore. LEARN MORE ABOUT OTT PLACEMENT UNDER DIGITAL SERVICES. This will allow you to place your television commercial in front of those watching “TV-like” content on connected devices. For example, Hulu, Netflix, and HBO are just a few of the most recognized apps people view content on while watching from their TV’s, laptops, smartphones, and tablets.
Billboards
Americans spend more time today than ever in their vehicles. Most Americans spend an average of over 15 hours per week in their cars. That’s a lot of driving time! Outdoor billboards are in the face of the consumer while they are in their vehicles. Outdoor advertising continuously encompasses new technology. With the use of digital billboards, the outdoor advertising industry is even more powerful. By going digital, this appeals to our technologically-driven minds. It also helps advertisers stay on top of current trends and incorporating those into daily messages. (Source: Arbitron National In-Car Study)
Radio
Writing and producing good radio campaigns is an art — one that requires the ability to communicate a brand message in a way that engages a listener with impactful words and music. Radio is paid for word of mouth
; and can be a very successful medium for certain business opportunities.
Radio remains relevant in today's world of time-starved consumers. As the original mobile and social medium, it provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography and more. On nearly 11,000 commercial on-air stations, over 7,200 streaming stations and more than 2,200 stations broadcasting multiple HD Radio channels. (Source: FCC; MStreet; Inside Radio, 2014) (Source: iBiquity/HD Radio, January 2015)
Newspaper
Despite the rise of the Internet, a lot of companies and organizations still value the impact of print and have to ensure that their brand resonates in this medium. And we can certainly help in that regard. In fact, whether it’s print campaigns, billboards, brochures or direct mail, you can trust us to make your brand stand out on paper — and in practice.
Direct Mail
Direct-mail advertising is measurable, and a small company can easily measure the results of one or multiple direct-mail campaigns. Direct mail has a huge impact because it offers a tangible experience for the customer. We can target your direct mailer to a specific geographic area whether that means proximity to your business or due to the average household income of that area. Our brand architects and creative thinkers will have a unique, eye-catching design with a strong call to action to ensure highly trackable ROI.
Magazine
Utilizing local magazines that are valued and respected publications can build a sense of community among local consumers. In fact, many people turn to local publications as a source of advice. Advertisers can greatly benefit from this credibility when their ads are viewed as content instead of something intrusive.
Search Engine Marketing (SEM/PPC)
SEM is the process of gaining website traffic by purchasing ads on search engines such as Google, Bing, and Yahoo. Let’s consider where our customers are within the sales funnel… now when we refer to consumers on search engines, we are referring to the low hanging fruit or the bottom of the funnel. These consumers are serious about making a decision, and this is a prime opportunity to get in front of the competition. Depending on how competitive your marketplace is, then this might be a no-brainer when composing your marketing strategy.
Search engine marketing plans are a dime a dozen these days, but not all are created equal. What makes the IRONSTRIDE approach different is that we dive into every business challenge in the market and then utilize your strengths against the competition. We deliver real results, not just online presence. We provide regular reporting on all aspects of your campaign to ensure we are indeed driving the right traffic while maximizing your budget.
Website Development
If your website traffic is down and not producing the type of results you would like, we can help. Most consumers know that the internet is now the primary means of locating information today. It is the default method that most people use to search for products, services, and businesses. Let’s face it… consumers are doing their homework online prior to making their purchasing decisions. Naturally, it’s crucial that your business is well-represented online. Our web design process starts with a deep understanding about you and your business, your target market and your initiatives. We then work to effectively translate those things into an attractive online presence.
We believe that your website will probably be the first impression that a potential customer will have of your business, so it should create a great one. We believe that your website should be unique just like your business and it shouldn’t look like everyone else’s. And we believe that your website should be modern, clean, easy to use, and ultimately convert site visitors into customers. Our goal is not to simply build a new website for you but to create something that becomes a primary method for attracting new customers and growing your business.
Search Engine Optimization (SEO)
We strongly believe that there are no shortcuts when it comes to SEO, and continuously stay on top of Google updates and algorithm changes to ensure our clients adhere to best practices for optimal organic reach. If your business' website is not ranking as well as you would like to and you're not seeing the type of results that you were hoping for, we can help. The first step is finding out what exactly is affecting your results. In order to rank well in Google and in the other search engines, the coding and other various elements of a website must be set up correctly and optimized. If they are not, rankings are bound to suffer. There are also a number of other elements that affect SEO.
So as a complimentary service for businesses, we offer a free digital analysis. We will analyze your website and then send you a report which will clearly explain what changes need to be made to your site so that it is in a much better position to rank higher. We'll also provide you with some other suggestions that will help even more.
Targeted Display Advertising
Programmatic display enables you to serve the right ads to the right people at the right time and, more importantly, the right stage of their product journey. At IRONSTRIDE, we have a wealth of experience of how to plan, deliver and report on each dynamic of your campaign. We will build a comprehensive strategy based on your specific business needs that will deliver to your target consumer. Some of the targeting layers we utilize are based on real-time online behaviors, demographics, geographic location, keyword searches, competitive retargeting and site retargeting. We can even geo-fence target locations or events to get in front of your audience.
Video Pre Roll (VPR) Targeted Advertising
These ads appear at the beginning, in the middle or after desired online video content is played. Most people are familiar with YouTube as a platform that has “online commercials”. What's great about this product is that it's geared towards people that are already engaged. Viewers that watch online videos are ready to interact, so this allows you take advantage of their anticipation and undivided attention by displaying ads throughout video playback. More importantly, these ads can also be targeted to people that have specific online behaviors, demographics, etc. This is one of the most impactful ways to get your message across to a consumer.
In-banner Video Targeted Advertising
Video is one of the most compelling ways to get a message across to someone. In this avenue of digital marketing, you have the opportunity to show your content to a very hyper-targeted audience. These users are likely to be browsing articles on some of their favorite websites when suddenly, they notice your message next to their reading material. Imagine reading about how to improve your cooking skills, when a video shows up about a local cooking school. This is just one of many ways we deploy relevant content to consumers by targeted advertising.
Polygon Geo-fencing
IMAGINE being able to speak to every customer that visits your competitor's store front. How about that big event happening a few states over next week?? You can’t make it there in person but still wish to market to as many of those people as possible? IRONSTRIDE has the ability to place a digital fence around specific geographic areas and then serve ads to the individuals that go within that fence. (Note-mobile devices must have location-based services turned on when entering the fence) Not only can we tell you how many people are viewing and clicking on your ad, but we can also tell you of those views, how many people came back into your place of business. Our team of digital experts are happy to talk with you about the geo-fencing opportunities both near and far.
Targeted Email Marketing
This is very similar to direct mail marketing. However, you are reaching people on their connected devices where they spend the majority of their time every day. We will send a minimum of 50,000 emails to your target audience, while also guaranteeing a 15% open rate. That means that a minimum of 7,500 people are guaranteed to open your targeted email. We also have the ability to send a second email to those that opened the original which is a great way to increase frequency and increase the chances of a conversion. We also ensure that our database is scrubbed and only includes a double opt-in audience (no robots). We will create the content and ensure your message is one that consumers can’t resist looking at.
Internal Email Marketing
This is very similar to direct mail marketing however you are reaching people on their connected devices where they spend the majority of their time every day. We will send a minimum of 50,000 emails to your target audience, while also guaranteeing a 15% open rate. That means that a minimum of 7,500 people are guaranteed to open your targeted email. We also have the ability to send a second email to those that opened the original which is a great way to increase frequency and increase the chances of a conversion. We also ensure that our database is scrubbed and only includes a double opt-in audience (no robots). We will create the content and ensure your message is one that consumers can’t resist looking at.
Gmail Promotions
Email marketing offers for Gmail users. We deliver your promotional emails to a targeted audience, and you only invest in the people that open the email. Why this versus other email marketing methods? You get to target users using 1st party data. Google provides data to allow our targeting to be even more accurate.
Reputation Management
Simply stated: It’s all about your reputation online. Have a dedicated team monitoring review sites such as Google, Facebook, Yelp and more. Have you ever made a decision about whether or not to do business somewhere simply because of someone’s opinion? It happens every day, every hour, every minute. Don’t let comments go unnoticed… it can actually affect your SEO. We can aid in the process of gaining more reviews, replying to existing reviews and resolving any questions or concerns. This leaves more time for you to tend to the other important aspects of your business.
Social Media Management
It's more and more relevant to have a social media strategy that adheres to the current algorithms that all social media platforms have. If you are not up to date with the “rules”, then your content may not be shared as you so desire. IRONSTRIDE social media experts will develop a custom strategy, create a posting schedule, monitor reviews and post comments to ensure your audience is heard and a timely response is in place. We review your page insights to get to know your follower better. Our goal is to increase your engagement while also reaching new audiences which will grow your following. We will provide regular reporting on posts and response metrics.
Social Media Advertising
Facebook, Instagram, Twitter, and LinkedIn are platforms that you can use to improve brand storytelling and direct your user to the right place. Getting in front of your targeted audience on social media platforms is essential. Did you know that there is a difference between a Facebook post, a boosted post, a promoted post and a targeted post? Allow our digital gurus to get to know your target audience and see how we can transform your online social presence to create a loyal following.
Directory Listings
Improve your ranking on search engines and portray consistent, correct information about your business online. There are well over 300 different directory listing websites online, and they are constantly being fed information about businesses. Some of those websites are Google Maps, Yelp, Bing, City Search, Facebook, Local.com, MapQuest, etc. Allow us the opportunity to ensure your reputation stays polished as we correct, confirm and regularly maintain all of your business listings.
Native Advertising
Sharing informative “news-like” articles to a targeted audience online. Have you ever browsed a website and found “sponsored” content that interests you? Depending on your business and message you want to share… native advertising may be the best and most effective route for you. For instance, if you are an Urgent Care facility and it is flu season… a great way to get in front of your potential patients could be an article related to flu season reminders, preventative care or treatment options. Our creative content developers are pleased to help you come up with compelling reading material for all consumers to see. We will deploy, monitor and report regularly on the results of your campaign.
Over The Top (OTT)
Commercials aren’t just for TV anymore. This will allow you to place your video messages in front of those watching “TV-like” content on connected devices. For example, Hulu, Netflix, and HBO are just a few of the most recognized apps people view content on while watching from their TV’s, laptops, smartphones, and tablets. Also, you are able to target the viewer by their geographic location, gender, according to the type of content they are viewing and during certain dayparts.
Graphic Design/Content Creation
It only takes one spark to ignite a flame, this creative spark is what forges our railway of creativity. Forging fresh and inspiring ideas is our mission, to help your business blossom into a unique identity and to help grow vital brand experience. For us, the way that your business is seen in the public eye, should be an experience in itself. Creative development has some key do’s and don’ts that you want to follow in order for your message to be successful. For instance, in digital ad creation you want to ensure that there is not too little or too much text. The typical online consumer has a limited attention span, here at IRONSTRIDE we ensure that your audience is captivated by your message. We focus on creating an experience for your audience which in turn inspires brand loyalty.
Call Tracking
You can use call tracking to gather a wealth of important data that will help you optimize the performance of your marketing strategy. Some valuable metrics you can evaluate include the number of calls, call duration, call time of day and location, PPC landing page performance and conversions. This will allow you to also see which of your team members are converting the most leads. Ultimately, this will help you get the most out of your marketing dollars.
Video Production
When creating TV commercials or video pre-roll for online viewing, your content will be measured in two major ways. What is the quality of your media and what is the message you are delivering? Video production is composed of site, sound, and motion paired with cutting-edge editing software which allows for a smooth transition from pre-production to completion. Your commercial doesn’t have to look like many other low-quality spots that are being produced every day; our team knows how many frames per second to film in so that your commercial has a more cinematic feel which will put you in a group of elite advertisers. Allow us to guide your vision into a top-notch product that captivates your target audience and delivers the right message in an impactful way.
Radio Production
Radio production is unique compared to other media because it does not utilize the audience’s sight. With the right creative assistance, radio has the power to allow your audience to use their imagination to create their own visuals. We like to describe it as theatre of the mind. This empowering effect is created by well-written scripts and impactful sound effects, and we have a team of experts to help create just that.
Event Planning
Logistics, Time, Energy… Whether you’re putting together a company party, a professional conference, a destination event or an unforgettable wedding, there are many moving parts that make an event great. We’ve got the resources to pull it off perfectly. The one thing we are to everyone, though, is a tremendous stress reliever. Our team is fast, flexible and energetic. We pride ourselves on our finesse under pressure, our ability to change direction quickly, and our adeptness at adapting in demanding situations.
Public Relations (PR)
Working with media outlets can be challenging considering there is always a better way to make a statement. Allow our team to ensure your brand’s reputation is upheld while getting a specific message across to consumers. We have access to on-screen talent that is used to being in front of the camera. We have creative writers that know the type of engaging content to write about; keeping your audience happy and engaged.
Some examples of this service would be:
· Protecting the reputation of an organization.
· Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
· Planning and implementing the organization’s efforts to influence or change public policy.
· Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
Overseeing the creation of content to drive customer engagement and generate leads.
· Partnering with management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
Customized Products
Have you ever looked through a catalog of promotional items and wondered how you would narrow your choices down to a reasonable number of options? Our team of marketing experts can find you the best quality products for the right price. Remember, anytime someone uses this product, it will be a reflection of your business. Choosing the right products to represent your brand is very important.
Electronic Signs
In this day and age, we all see how marketing is changing before our very eyes. Billboards are now digital billboards, restaurant menus when ordering at the counter are now digital, and there are many other scenarios where businesses have stepped up to the challenge of staying on the cutting edge of technology. Having a fresh look is always enticing to the typical consumer. Allow our team to help you find the right size digital sign for any of your organization’s needs. We have worked with businesses that stand by the fact that their decision to go digital has impacted their business in a positive way. Any size digital sign, ranging from Menu’s, Street Side Business Signs, Special Daily Offers and more. If you can dream it, we can make it happen!
In-House Marketing
The impact you have on your customers can change drastically depending on their first impression when visiting your establishment. What is the type of environment you are looking to create? What kind of product or service are you trying to promote? What’s the most effective way to portray this message? Our team has extensive knowledge in marketing techniques that will ensure your customers are impacted in the best possible way. We will ensure your In-House marketing helps promote your goals and initiatives while creating the right atmosphere for your visitor.
Copywriting
Professional copywriting services refer to writing copy that’s used to advertise or market your business. Online copywriting services include writing product descriptions, content about the company, values and mission statement, explanation of services, and more. Whatever content you need to go on your website that describes your business is considered online copywriting. We also offer script writing, press release writing and more. Allow our creative and professional marketing experts to put together a sticky message that resonates with everyone that reads or hears it.
Charitable Fund Raising
Being involved in the community can attract a whole new group of consumers to commit to your business. Our team is dedicated to taking on the project in which we promote events such as fundraisers or events to raise money for charities. We have promoted many types of events… some to consider would be golf tournaments, auctions, competitions, art exhibits, fun run/walks and more. We take care of orchestrating merchandise, food and drink, raffles, social media engagement and cross promotion. Allow us to take stress out of the picture, freeing up your time to focus on the other aspects of your business.