Meet Your Team

Max Deutsch

Media Planner

As a Media Planner, Max brings over 20 years of media experience, including digital, television and radio. Max brings a passion for identifying, developing, and partnering with business opportunities. He has diverse experience working with National brands including Budweiser, McDonalds, Nissan as well as a long list of others. He embraces the psychological analysis it takes to understand the buying behavior of consumers. In addition to the research, data, numbers, and facts it can take to persuade a buyer’s decision. He thrives off the ever changing and evolving environment that exists in media.

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Candace Poff

Media Planner

As a Media Planner, Candace works to build long lasting partnerships with her clients. Her and her team work relentlessly to learn, strategize, create, deploy, monitor and optimize marketing campaigns. Learning about the business is a vital element in being able to create an effective marketing strategy that produces measurable results. Candace has 15+ years’ experience in communications, technology & marketing solutions. Candace has worked closely over the years with businesses ranging from retail & restaurants to automotive, healthcare and more. Educating individuals on the ever so changing world of marketing solutions is her passion. Discovering, brainstorming and implementing campaigns that have substantial ROI is the key to her success.

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Gabe Moore

Media Planner

Communication Studies grad from UNC-W, Gabe aspires to be a lifelong learner. In the Advertising and Marketing realm, this quality keeps him in the forefront of technology and allows him to continuously evolve with strategy creation. With a background in media production, he knows how to pin-point the fine details which ultimately creates the big picture. Communication practices he lives by are creating messages that are purposeful and impactful. For IRONSTRIDE, he’s got his foot in every corner, ensuring success for every campaign.

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Marco Devenero

Media Planner

Marco's ability to build relationships with clients, learn about their goals and portray a creative and lasting impression on them is part of his natural talent. After learning many trade tips from the family business, he applied his creative mind to developing messaging that would in turn help produce substantial YOY growth. Marco is also proficient using social media, with the talent and knowledge to ensure continuous growth and engagement in today’s ever-so changing social media scene.

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Tricia Fletcher

Administrative Officer

Administrative Officer Tricia Fletcher is a master of her work space, and has a personality that is hard to ignore.  It’s because of Tricia’s efforts that all IronStride’s client billing and other information is always accounted for, always cleanly assembled, and always on time.  When it comes to organizing finances and business billing, there is nobody better to have at your side.  A country woman at heart, Tricia originally hails from the state of Indiana. She is the proud single mother of two, now grown, children; a son and a daughter. She loves to listen to country music and is never seen outside the office without her cowgirl boots on. Tricia has a passion for morning coffee, evening drinks, and sweets. Most often, she can be seen behind her desk with a coffee in hand, music on the speaker, and a laugh not far away.

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