Florida Fish and Wildlife Conservation

Outreach and education are a priority for the Florida Fish and Wildlife Conservation Commission (FWC). One of their goals is to educate, raise awareness and have people act in the effort to remove the lionfish species from Florida’s coastal ecosystems. Nonnative lionfish have completely invaded coastal waters, which creates a threat to native marine life and habitat. Currently the lionfish invasion is one of the worst documented threats to Florida’s native marine species. Lionfish have the potential to negatively impact recreational and commercial fishing which is an important part of Florida’s economy.

Background

Client Goals: Educate engage and motivate; Raise awareness on invasiveness of lionfish species on local coastal ecosystems. Obtain 3 creative design options for multi-purpose use throughout the state of Florida.

Challenge

Create captivating imagery to educate Floridians on solutions for an escalating environmental issue.

Solution

Incorporated creative concepts with professional design elements. Enabled effective messaging to inform and recruit support for the Lionfish initiative.

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Results

3 distinct, creative messages deployed throughout the state of Florida, Strong initial participation for Lionfish challenge, Over 19,000 removed since opening day; the first 60 days.

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