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Public Relations is about cultivating a positive relationship in your community and should be a consistent layer in your annual marketing plan. The art of storytelling and framing the brand experience in the optimum environment is an important element to a successful PR campaign.
PR can be used to elevate brand awareness, while working in concert with positive community events and opportunities. Anticipating, analyzing, and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization, is essential for deploying meaningful PR. These may include marketing, financial, fund raising, employee, community, government relations and other programs. Public Relations is about creating relationships and storytelling to expand your brand’s influence in your business vertical and community.
