Public Relations is about cultivating a positive relationship in your community and should be a consistent layer in your annual marketing plan. The art of storytelling and framing the brand experience in the optimum environment is an important element to a successful PR campaign.
Advertising Public Relations (PR)
PR can be used to elevate brand awareness, while working in concert with positive community events and opportunities. Anticipating, analyzing, and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization, is essential for deploying meaningful PR. These may include marketing, financial, fund raising, employee, community, government relations and other programs. Public Relations is about creating relationships and storytelling to expand your brand’s influence in your business vertical and community.
There are many ways that PR can increase the reach and awareness of your business including speaking opportunities, press releases, media interviews, partnerships, event planning and more. IronStride Marketing & Digital Co. understands how to utilize social media platforms to position your brand in a credible manner that is consistent with your marketing plans. Your focus should be to establish your business as an authority in your industry, as well as a company that cares about the communities it is active in.
Working with media outlets can be challenging considering there is always a better way to make a statement. Allow our team to ensure your brand’s reputation is upheld while getting a specific message across to consumers. We have access to on-screen talent that is used to being in front of the camera. We have creative writers that know the type of engaging content to write about; keeping your audience happy and engaged.
Simply listing products on an e-commerce site can only provide limited success. Highlight the stories behind the products, the families who love them and use them, and how they echo your brand’s values.