Video is a powerful way to educate your audience on what your business can do for them. IronStride has the solutions to put that video in front of your hyper targeted audience. Programmatic display targeting with video enables you to serve the right ads to the right people at the right time and, more importantly, the right stage of their product journey. At IRONSTRIDE we have a wealth of experience of how to plan, deliver and report on each dynamic of your campaign. We will build a comprehensive strategy based on your specific business needs that will deliver to your target consumer. Some of the targeting layers we utilize are based on real time online behaviors, demographics, geographic location, keyword searches, competitive retargeting and site retargeting.
Digital Marketing Targeted Video
We can target based on Geographic’s, Demographics, Behaviors and Keywords. These tactics are sometimes referred to as targeted video pre-roll, in-banner video advertising, OTT, Connected TV and more.
- 83% of video marketers say video helps them with lead generation. 87% of video marketers say video has increased traffic to their website. 80% of video marketers say video has directly helped increase sales. 95% of video marketers plan to increase or maintain video spend in 2020. *source: optinmonster
- 6 out of 10 people would rather watch online videos than television. *source: Google
- YouTube is the second most popular website after Google *source: Alexa
- 75% of all video plays are on mobile devices *source: eMarketer
There are countless statistics that back up the strength and effectiveness of video advertising. Hop on board the train to success!
Video Pre/Mid/Post Roll (VPR) Targeted Advertising
These ads appear at the beginning, in the middle or after desired online video content is played. Most people are familiar with YouTube as a platform that has “online commercials”. What’s great about this product is that it’s geared towards people that are already engaged. Viewers that watch online videos are ready to interact, so this allows you take advantage of their anticipation and undivided attention by displaying ads throughout video playback. More importantly, these ads can also be targeted to people that have specific online behaviors, demographics, etc. This is one of the most impactful ways to get your message across to a consumer.
In Banner Video Targeted Advertising
Video is one of the most compelling ways to get a message across to someone. In this avenue of digital marketing you have the opportunity to show your content to a very hyper-targeted audience. These users are likely to be browsing articles on some of their favorite websites when suddenly they notice your message next to their reading material. Imagine reading about how to improve your cooking skills when a video shows up about a local cooking school. This is just one of many ways we deploy relevant content to consumers by targeted advertising.