When potential customers and their business are on the line, one thing is certain; you do not want to pass them up. You, as a business owner, want to capture them during that crucial discovery process. The key is funneling potential leads to your primary digital storefront, your website. But, getting leads to your website is half the battle, while the other half is making enough of an impression for them to make a return visit. This process can be done in a variety of different ways, through both ads and emails. Follow-up ads and emails that leads receive from a business after they visit a website is known as website remarketing. Website remarketing is especially important for e-commerce websites, or any business that takes purchases via an online store. Remarketing allows a business owner to reach out to visitors and offer an incentive that could possibly convert them into paying customers.
How does it work? Website Remarketing
When someone visits your website, it is most likely that they are interested in your product or service. Website remarketing reminds them of what they want or need, even if they do not convert in the moment. Using website remarketing allows you to personalize the incentives you offer potential customers and increases your brand visibility through services like email blasts or digital targeted ads. 75% of consumers online notice that they are being retargeted, and most often respond to them. Services such as Search Engine Marketing and Mailchimp can offer a cost-efficient way to keep your business brand fresh in the eye of the beholder. Having a Google Ads account for your business is just the first step into a larger world; let IronStride be your guide to a campaign that drives results. We personally inspect the information going into your campaign and closely monitor it for any changes. If you have an audience, we will reach them in the most effective way possible that best complements your business. Let’s help get your remarketing efforts of track so you can thrive.