The power of television advertising can be used creatively by advertisers to set themselves above the competition. Television can offer immediate brand credibility. By using the qualities of television (sight, sound, and motion), advertisers can generate trust, emotion and excitement for potential customers. Utilizing television to increase brand strength and awareness has created proven success for several IronStride marketing campaigns.
Traditional Media Television
TV is an essential part of the advertising mix for many clients. Buying and negotiating locally with each market, we can deliver superior value for every ad dollar spent. Our experience provides us with insights on inventory demands, market ratings as well as all the platforms available for delivery.
IronStride Marketing and digital Co has successfully deployed television campaigns on broadcast, cable and connected TV. We believe your company can experience the same results as our successful clientele.
An important aspect in placing a television campaign is understanding the unique demographics offered by specific programing. Television viewers are loyal to specific content not specific TV stations This means that each show has its own unique set of demographics.
We utilize ratings and qualitative data from third party companies in order to ascertain the best buying options. We can implement a buying strategy that lowers your cost per thousand viewers, this creates the opportunity to increase the frequency for your target audience.
Take Into Consideration All The Aspect Of Creating A High Quality Spot
Result driven commercial production is as important as the buying process. We manage the commercial creation process in order to tell your best story. This process includes budgeting, script writing, location scouting, talent recruitment and editing. We utilize the best equipment, talent and technology to showcase your business. This process insures we elevate your brand while engaging with the desired audience The key is to determine the right set up and equipment to fit the level of production. We will help match the production to the project and budget. LEARN MORE ABOUT TV COMMERCIAL PRODUCTION UNDER PRODUCTION SERVICES.
Commercials aren’t just for TV anymore. LEARN MORE ABOUT OTT & CONNECTED TV PLACEMENT UNDER DIGITAL SERVICES. This will allow you to place your television commercial in front of those watching “TV-like” content on connected devices. For example, Hulu, Netflix, and HBO are just a few of the most recognized apps people view content on while watching from their TV’s, laptops, smartphones, and tablets.