Depending on your business vertical, you’ll use social media platforms in a variety of ways to generate leads. The most common is by posting content. Whether you’re selling hard goods or providing services, you can create posts that showcase the benefits of buying from your business.
Secondly, you’ll make your business available for easy access and communication. Consumers can post to your page, tag you in their posts, or send you a direct message. If you hear someone say DM or PM, they are referring to direct messaging or personal messaging, right to your profile’s inbox. Social Media Management includes this ongoing, consistent practice of communication. Any social network user will agree, opening a line of communication and receiving no response is very off-putting. For businesses, it’s as if a customer saw your open sign, knocked on your door and was left outside. That sort of practice leaves a bad taste in consumers’ mouths and can earn you more than a loss of that one customer; they can spread the word about their bad experience and compound your issue. On the opposite side of the spectrum, when managed properly, the ease of communication via social media platforms can earn you an exponential amount of business. Follow best practices or hire professionals like IronStride to manage your accounts for you!