Radio Advertising Agency - IronStride Marketing & Digital Co

The way radio is consumed has changed drastically over the last decade. The multitude of delivery systems has created many options for listeners as well as advertisers.

Radio remains relevant in today’s world of time-starved consumers. As the original mobile and social medium, it provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography and more. On nearly 11,000 commercial on-air stations, over 7,200 streaming stations and more than 2,200 stations broadcasting multiple HD Radio channels. (Source: FCC; MStreet; Inside Radio, 2014) (Source: iBiquity/HD Radio, January 2015)

Demographics Understanding Your Audience

When deploying terrestrial radio campaigns, IronStride makes sure you are reaching the desired demographic. Understanding radio formats, programming and signal strengths, enables us to maximize your radio budget. When planning a radio media strategy, IronStride can compare and negotiate to obtain competitive rates for the most desirable placement. Understanding how valuable drive times and other opportunities are enable us to construct result driven marketing plans. IronStride has experience in deploying successful campaigns for a variety of business verticals. Utilizing radio experience to harness the power of on-air influencers, promotions and nonstandard inventory are hallmarks of an IronStride marketing plan. We strategically target and plan our engagement with the most desirable audience for your product. As a full-service agency we can coordinate these schedules to work in synergy with all other advertising efforts.

Getting Started Why IronStride

Radio remains relevant in today’s world of time-starved consumers. As the original mobile and social medium, it provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography and more. We make sure to illustrate your brand in the most polished and persuasive form. Telling your story to listeners with creative energy, that truly highlights the features and benefits of your brand experience. Utilizing our professional script writers and voice talent will elevate your credibility in your target market.

In addition, IronStride monitors, tracks and reconciles your campaign. This requires exact spot time checks, and air checks. We comb over your invoices to verify that your schedules are actualized as ordered. If necessary, we will secure make good schedules and added value benefits for your investment.

Writing and producing good radio campaigns is an art — one that requires the ability to communicate a brand message in a way that engages a listener with impactful words and music. Radio is paid for “word of mouth” and can be a very successful medium for certain business opportunities. Allow the experienced experts in creating a message that will resignate with the audience take your company to the next level. IronStride will create a script, produce professional voice over and ensure your commercial is deployed on the right audience at the right times.

Radio Advertising

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Demographics Understanding Your Audience

Outside Of The Box Idea A Creative Radio Spot

Getting Started Why IronStride

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