Copywriting is often called the “salesman in print,” and has great influence over today’s consumer audience. Despite what you might think, the process of copywriting does not involve protecting the ownership of your materials or concepts. Copywriting involves the process of writing promotional materials used in advertising. The main role of copywriting is to subject your target demographic, not to a sales pitch, but content that they genuinely want to engage in and see more of. The text found on these collateral materials is known as “copy,” and can involve everything from brochures to catalogs. You engage with this material every day just by opening your mailbox. Other marketing materials that involve this style of writing includes website content, emails, and billboards.
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The copywriting industry is one that spans $2.3 trillion dollars worldwide, so why trust your business’ copywriting to anyone but the best in the industry? IronStride takes content creation seriously and makes sure that your business has what it needs to make its campaign succeed no matter where your copy might be located. IronStride knows which words will work the best on what platform, what to avoid and how to harmonize it together to form a cohesive product. We partner with the best companies and can get you the best deals, to make sure your message is coherent and impactful.