Copywriting is often called the “salesman in print,” and has great influence over today’s consumer audience. Despite what you might think, the process of copywriting does not involve protecting the ownership of your materials or concepts. Copywriting involves the process of writing promotional materials used in advertising. The main role of copywriting is to subject your target demographic, not to a sales pitch, but content that they genuinely want to engage in and see more of. The text found on these collateral materials is known as “copy,” and can involve everything from brochures to catalogs. You engage with this material every day just by opening your mailbox. Other marketing materials that involve this style of writing includes website content, emails, and billboards.
