Programmatic display enables you to serve the right ads to the right people at the right time and, more importantly, the right stage of their product journey. At IRONSTRIDE we have a wealth of experience of how to plan, deliver and report on each dynamic of your campaign. We will build a comprehensive strategy based on your specific business needs that will deliver to your target consumer. Some of the targeting layers we utilize are based on real time online behaviors, demographics, geographic location, keyword searches, competitive retargeting and site retargeting. We can even geo-fence target locations or events to get in front of your audience.
Targeted Advertising The Big Picture
While browsing the web or mobile applications, you will often times see advertisements in the form of an image, gif or even video. They will be placed in particular areas of the screen you are viewing, depending on the device or website. If done correctly, the ad will have an intriguing image, have a professionally aesthetic design, clearly depict the advertiser’s brand and include a call to action. Take note that ads that are delivered to you are not by accident, or random chance, either.
As we mentioned, the ads are reaching you for a reason. The targeted display ad campaigns have been created with a targeting system made up of layers that you have matched. Some of the targeting layers IronStride utilizes are based on real-time online behaviors, demographics, geographic location, keyword searches, competitive retargeting and site retargeting. This is how programmatic display works to enable businesses like yours to serve the right ads to the right people at the right time and, more importantly, the right stage of their product journey. At IronStride, we have a wealth of experience of how to plan, deliver and report on each dynamic of your campaign. We will build a comprehensive strategy, based on your specific business needs, that will deliver to your target audience. We can even geo-fence target locations or events which is explained in more detail below.
There is also Look-A-Like targeting. What do you do once you have interested consumers that are already know about your products or services on your website? The logical answer is to find more people like those people so that you can continue to grow your business. By using look-a-like technology you are taking that data and retargeting an audience that looks like your existing audience with your ads. Another way to use this technology is to retarget these individuals with emails or social media ads. The options are endless. Bottom line, who does not want more business? This can be a great solution. A unique code added to client website to collect data and retarget to a Look-A-Like audience.
Events, Competitors and More... Polygon Geofencing
Well, in the world of digital marketing, Polygon Geofencing is quite fancy. This tactic is truly on the cutting edge of technology. Fortunately for business owners and managers, like you, it is a marketing strategy we have mastered, so that you can use it to its fullest potential. This is a digital marketing product that is all about specific geographic locations, such as events, competitor locations, neighborhoods and more.
Have you ever invested in or considered being a vendor at a trade show? That can get costly and take you away from other more productive things you could be doing for your business. Travel, hotels, trade show materials, staffing, time and more. These are the typical expenses involved in participating in an event. Ask yourself, could you speak to every single person attending the event? Just think, if you could be at a trade show and be on EVERY single person’s mobile phone. If you are participating in a solid digital marketing plan, then you could certainly achieve this goal.
Our Geofencing abilities include being able to scale down a targeted ad campaign to serve ads to people based on the longitude and latitude of there device. Note: the location services must be turned on, on their mobile phone. We essentially place a digital fence around a designated area scaling down to the size of a building. An example would be to Geofence the parking lot of an automotive dealer. This would ensure that dealer would be able to serve ads to all of the people that visited that car lot. Therefore, achieving frequency for branding in front of people that are specifically looking for a new car.
Not only can we tell you how many people are viewing and clicking on your ad, but we can also tell you of those views, how many people came back into your place of business. Our team of digital experts are happy to talk with you about the geo-fencing opportunities both near and far.
Consumers contextually search online for “shoe store” then later browse the web for other topics of interest. This is where you can then remind them that your shoe store is where they can find the best shoes.
Videos/Banner ads show on ad serving websites that offer an opportunity to serve your ad prior to or in the middle of playing the consumers desired video content or while reading an article.
Hyper-targeted content placed in front of users searching for your services.
Targeted by: GEOGRAPHICS, DEMOGRAPHICS, KEYWORDS, BEHAVIORS
All Ad engagements are tracked.
Offers visitors the opportunity to click through to your destination website.
Retargeting any visitor of your website ensures they remember your business amongst all the competition out there that they were also researching.
All digital ad creative is custom made for all devices and your marketing needs.