Americans spend more time today than ever in their vehicles. Most Americans spend an average of over 15 hours per week in their cars. That is a lot of driving time! Outdoor billboards are in the face of the consumer while they are in their vehicles. Outdoor advertising continuously encompasses new technology. With the use of digital billboards, the outdoor advertising industry is even more powerful. By going digital, this appeals to our technologically driven minds. It also helps advertisers stay on top of current trends and incorporating those into daily messages. (Source: Arbitron National In-Car Study)
