Americans spend more time today than ever in their vehicles. Most Americans spend an average of over 15 hours per week in their cars. That is a lot of driving time! Outdoor billboards are in the face of the consumer while they are in their vehicles. Outdoor advertising continuously encompasses new technology. With the use of digital billboards, the outdoor advertising industry is even more powerful. By going digital, this appeals to our technologically driven minds. It also helps advertisers stay on top of current trends and incorporating those into daily messages. (Source: Arbitron National In-Car Study)
Traditional Media Billboard Advertising
IronStride Marketing & Digital Co billboard advertising results are maximized with creative ideas. Innovation is a key component with this medium due to the limited exposure time consumers have with the message. Billboards come in an array of sizes and styles.
Understanding the audience and having the ability to communicate with them in a meaningful way is critical to your billboard campaign. IronStride utilizes aesthetically pleasing graphic designs to capture the attention of the consumer, quickly delivering a memorable message. One advantage to billboard advertising is that the message cannot be skipped, turned off or thrown away. The commuting patterns of the work force provide enough consistent traffic to deliver adequate frequency for your marketing campaign.
Billboards can be utilized in a variety of ways. Billboards can be successfully used for directional information, for example “restaurant x one mile ahead”, or “dealership y next right”. Billboards can be a good fit for advertisers who are looking to dominate a small or rural community where other traditional media options are not available.
New Era Digital Billboards
New technology has made digital boards more accessible in nearly every market. This technology enables advertisers to appear on multiple boards with the ability to change message quickly. Digital billboards can raise awareness elevate brands and deliver a call to action. When it comes to billboards there is certainly one clear advantage, “size matters”. Most billboard due to there height and size are virtually impossible to ignore. If you are looking to target a broad audience and gain significant reach in a market, billboards can be an effective part of your marketing plan. It is important to understand how billboard information is consumed; the exposure rate is typically three seconds. IronStride Marketing and Digital & Co recommends a strong and concise message “less is more” clutter free billboards will deliver the intended message without confusion to the consumer.
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