My Wound Doctor - IronStride Marketing & Digital Co

MyWoundDoctor® is a telemedicine service provided through a mobile application built to help treat chronic, non-healing wounds. Because over 8 million people in the US are affected by diabetes, vascular disease or lower extremity paralysis annually, which often results in chronic, non-healing wounds. Until now, getting proper wound care has been difficult. Multiple care locations create inconvenience and confusion. Non-healing wounds can lead to life threatening infections and amputations if untreated. MyWoundDoctor® supports you with a mobile app that gives you access to wound specialists and helps you during the healing process.

Background

Client Goals: Educate engage and motivate; Explain the features and benefits of telemedicine for wounds. Create several messages – each for a specific target audience. (Correctional Facility Management, Indian Reservation Health Care, and At-Risk Population)

Challenge

Create captivating messaging through video to educate each target audience on solutions for an escalating health issue.

Solution

Incorporate creative concepts into an explainer video with professional design elements. Enable effective messaging to educate and generate engagement for utilizing the MyWoundDoctor® App.

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Results

Three distinct, creative messages designed for each target audience. Correction Facilities B2B – (reduce costs, risks and unwanted litigation) Indian Reservation Health Care B2B – (accessibility & prevention) At Risk Population B2C – (encourage audience engagement)