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NASP is a global provider for workplace safety certifications. They offer classroom trainings, online trainings, train-the-trainer courses and more. Their business is extremely competitive considering organizations like OSHA offer similar certification options. NASP differentiates themselves by offering a different style of training. The way to educate their target audience on these differences is by having a resource that offers content that explains these differences. Their website is the foundational element to their success. They must also gain exposure through an array of marketing mediums to reach a larger audience. Driving audiences from around the world to take their courses.