Pats Auto Service Center

Quality That Has Lasted for Over 50 Years. Pat’s Auto Service Center strives to stay ahead in a competitive automotive marketplace. Their services include but are not limited to working on tires, brakes, inspections, oil changes and most other vehicle maintenance services. Their target audience entails anyone old enough to drive a vehicle. Their website is a foundational asset that ensures their success in todays heavy digital market. When people seek automotive services in Wilmington, NC they are bound to find Pat’s Auto as the most well known service center. They have been seen on TV, heard about on the Radio and targeted on Social Media and more!

Background

Client Marketing Goals: Increase car average monthly car count by 10%. Target specific services customers search for tires, brakes and inspections. Improve awareness in specific geographic areas.

New Website Goals: Website Re-Design and Development: To have an improved foundation for content creation and updating. Rank better organically with SEO efforts for all services. Deploy SEM campaign for local residents searching for tire and automotive services.

Challenge

Marketing: New residents moving into service area are not aware of Pats Auto Service Center because it is not a national chain. Additional competition has moved into the service area.

Website: Previous site was lacking user friendliness to edit and update content. Outdated framework hindered SEO scores.

Solution

Marketing: Incorporated multi layered campaign that targets prospects at each step of the consumers’ journey. Broadcast TV and Radio to raise awareness. Targeted social media in order to saturate specific zip codes with a strong call to action. PPC with a fine-tuned keyword list focused on a specific geographic area.

Website: Recommendations included Website Re-Design, Development, Content Creation, Website Management Services, Search Engine Optimization, Search Engine Marketing, Targeted Social Media Advertising and Local Radio Advertising. Following a discovery process, we were able to design and develop a website consistent with the client’s vision.

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Results

Marketing: Deployed 4 specific layers for a campaign. (Broadcast TV & Radio, Targeted Social, PPC) Utilized video, custom digital ads, and precise keyword targeted PPC. Increased monthly car count by 12% YOY after a (90) day cycle.

Website: Updated website with user-friendly navigation, mobile optimization and new content. Improved SEO performance and successful SEM campaign. Dedicated landing pages with specific offers from Social Media and Radio advertising efforts.

Pats Auto Service Center

ready for a change?