Quality That Has Lasted for Over 50 Years. Pat’s Auto Service Center strives to stay ahead in a competitive automotive marketplace. Their services include but are not limited to working on tires, brakes, inspections, oil changes and most other vehicle maintenance services. Their target audience entails anyone old enough to drive a vehicle. Their website is a foundational asset that ensures their success in todays heavy digital market. When people seek automotive services in Wilmington, NC they are bound to find Pat’s Auto as the most well known service center. They have been seen on TV, heard about on the Radio and targeted on Social Media and more!
Client Goals: Increase car average monthly car count by 10%. Target specific services customers search for tires, brakes and inspections. Improve awareness in specific geographic areas.
New residents moving into service area are not aware of Pats Auto Service Center because it is not a national chain. Additional competition has moved into the service area.
Incorporated multi layered campaign that targets prospects at each step of the consumers’ journey. Broadcast TV and Radio to raise awareness. Targeted social media in order to saturate specific zip codes with a strong call to action. PPC with a fine-tuned keyword list focused on a specific geographic area.
Deployed 4 specific layers for a campaign. (Broadcast TV & Radio, Targeted Social, PPC) Utilized video, custom digital ads, and precise keyword targeted PPC. Increased monthly car count by 12% YOY after a (90) day cycle.