Port City Neurosurgery & Spine is the Southeast region’s center for minimally invasive neurosurgery procedures. Spinal issues can make simple tasks in life unbearable. The team at Port City Neurosurgery and Spine is dedicated in providing the right treatment for their patients. Dr. Alsina, Dr. Brown and Dr. Melin have vast experience that is invaluable in finding the right solutions for back and neck pain issues. Port City Neurosurgery and Spine performs minimally invasive procedures that foster faster recoveries. They utilize cutting-edge procedures that reduce pain and restore as much function as possible, returning patients to a more fulfilling life.
Client Goals: To educate the community on who Port City Neurosurgery & Spine is and what neurosurgery consist of. Branding in the marketplace to help stand out from the competition.
The challenge was creating content that would close the education gap to ensure consumers can differentiate between neurology and neurosurgery. While also branding PCNS in the community.
We would develop unique creative content that could be used to educate the community. Based on the recommended platforms for marketing we determined that a high-end professional video would need to be produced. We would then use this video to deploy on traditional television mediums and on targeted digital platforms.
The practice obtains new patients every week that attest to having seen them advertising on either television or digital platforms. They are more aware of what neurosurgery is because the videos directed to the website where they could learn more about symptoms and procedures. They were more educated by seeing the video that was being advertised.