Southern Sign Company

Southern Sign Company is an industry leader in the Southeastern region of North Carolina. Whether you are opening a new location, or your goal is to increase brand awareness for your current business, Southern Signs has the knowledge and capabilities to help you through the process. Southern Sign Company provides quality commercial signs and graphics, with a vast range of capabilities. They offer on-site consultation, design services and they can assist you in the permitting process. When it comes to execution, Southern Signs operates state of the art equipment with a professional staff that ensures proper installation. Southern Sign Company services include but are not limited to vehicle wraps, boat lettering, yard signs and large-scale commercial signs.

Background

Client Goals: Target a new B2B audience. Increase sales and website traffic with business owners who might not currently be aware of Southern Sign Company’s capabilities.

Challenge

Southern Sign Company had a strong existing client base, with core branding elements on website and social media. Potential clients needed to be reached and educated on Southern Sign Company’s business solutions.

Solution

Recommendations included video creation for B2B – Developing messaging that described the benefits of partnering with Southern Sign Company. “Elevating your brand communications” was a tailored theme for the Southern Sign Company campaign. Video was deployed using behavioral targeting as well as Look-A-Like targeting.

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Results

Lead generation was generated online with form submissions as well as quote requests on their social platforms. Business transactions for new clients (not represented in current database) increased significantly. We were able to implement effective and trackable marketing campaigns.

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