Words have power, it’s important to know how to use them properly. When it comes to promoting a business organically, no example shines brighter than Copywriting. A good piece of Copywriting has a profound effect on Search Engine Optimization and the ability to be found by your customers.
What is Copywriting?
Copywriting, simply put, is the art of writing text optimized for advertising or marketing. Regardless of the form it takes, the purpose behind Copywriting is to focus on a specific brand or message. These messages are typically spotlighting a certain topic, organization, or person with the goal of persuading the audience into acting. Copywriting is an aspect of marketing that we encounter in our daily lives without even realizing it. From magazine advertisements to online articles, Copywriting is everywhere.
What is SEO?
Search Engine Optimization, or SEO, is the process of improving website traffic in both quantity and quality. Unlike Pay Per Click (PPC), where businesses bid to rank at the top of search results, SEO is tuned more to organic content. While PPC is catered more towards potential clients with an immediate need, SEO increases your website visibility slowly, but more strongly over time.
Google, Bing, and Yahoo pride themselves on getting their users the most accurate information possible regarding what they’re searching for online. The more SEO compatible your website is, the more relevant it becomes. To put it in layman’s terms, SEO is like a Rolodex where the person in charge has read every single card and knows which one will best answer your question.
Why should you be concerned? In today’s age of business, your website is your new storefront. Even if your business has a store with a physical location, potential clients will most likely search for you online before stopping by for a visit in person. A website without SEO is a sailboat without any wind to help guide it.
Still not convinced? Here are some SEO facts that will blow your mind: *
- 68% of online experiences start with a search engine.
- 61% of business-to-business (B2B) marketers state that SEO and organic traffic generates more leads.
- 47% of consumers view 3-5 pieces of content created by a company before contacting them.
How Does Copywriting Help SEO?
75% of consumers never scroll past the first page of search engine results.* Like PPC advertising, SEO Copywriting is all about utilizing the right keywords to increase relevance. SEO Copywriting also works by using keywords, just not through a bidding system. Instead, they are integrated throughout a website’s content. Text type, the purpose of the text, the target audience, and tone are all important to consider for Copywriting to boost SEO. Effective Copywriting should work to answer any questions that potential clients might be asking and do so while still appearing as a piece of organic content.
Even after identifying the correct keywords to use throughout your website, it’s important to use them strategically. Placing the same keywords in every sentence to try and cheat the system is known as “Keyword Stuffing.” This not only hinders SEO, but it’s also less enjoyable from a consumer standpoint. Just like any good book or movie, it’s important for Copywriting to be engaging, organized, and communicative. If it doesn’t speak to the audience, then chances are your website isn’t going to get a lot of click-throughs.
Copywriting provides your website with the content search engines need to help make your brand relevant. Even if you are paying for your leads, if Google deems your website to be “less relevant” than your competitors, you could still end up at the bottom of search results. Search engines will periodically perform what is called a “website crawl,” where your page will be scanned for relevant information before being scored and “filed” away in terms of relevancy. Essentially, your website could be ranked low and placed at the bottom of relevant search results without you even knowing it. SEO Copywriting can help boost SEO and therefore improve your website rating and ranking. This gives a higher likelihood that your company or brand will be seen by consumers.
Superior Copywriting Drives SEO:
By combining the elements of strategic keyword usage, proper verbiage, and audience communication, Copywriting will increase your business’s online exposure, over time. Websites that have proper content with the correct keywords used throughout have a better chance to stay at the top of search results. It’s effective when paired with PPC marketing and increases the chance that your business will be found by potential customers. In time, a business with strong SEO Copywriting might not even need to pay for their website clicks at all. IronStride Marketing and Digital Co. is the premier SEO go-to for businesses looking to be seen. We create content that hooks and engages your audience while utilizing the right techniques for website optimization. Contact us at 910.839.8585 for a free consultation and make your website’s SEO iron clad.
