“AI won’t replace humans, but humans with AI will replace humans without AI”   – Karim Lakhani (Harvard Business)   Artificial Intelligence (AI) is transforming the marketing landscape, allowing businesses to boost productivity, enhance the customer experience, and streamline operations. A study done by the MIT Sloan School of Management…

A laptop sits open on a glass desk, showing a screen full of positive marketing analytics.

In today’s fast-paced digital world, where every business is vying for attention online, investing in quality digital marketing is not just an option; it’s a necessity. Whether you’re a small startup or a well-established corporation, leveraging the power of digital marketing can significantly impact your brand’s success. Even with the…

What is a backlink? Backlinks are URLs that are clickable in text (or images) that can take you from one website to another. For example, a food blogger has written about your restaurant and included clickable backlinks to your website. Or, you include backlinks to your own business via contributions…