candace poff

Candace is one of the Founders of IronStride Marketing & Digital Co. Candace’s marketing career took off in 2005 managing marketing for Verizon Wireless. Her teams laid the foundation for the explosive growth that Verizon achieved from 2005 to 2010 working on branding campaigns like “Can you hear me now?” and product promotions like Droid, “We never stop working for you” and the iPhone launch.

During the last 15 years, Candace has worked for and developed marketing strategies and creative for some of the largest brands in the world – including Samsung. Candace’s passion for ‘marketing meets tech’ is what led to the combined pursuit of opening an agency. Her goal: to service clients by ensuring their needs are met by the industry’s latest cutting-edge marketing technology.

Her experience goes far and wide covering some of the world’s most complex markets like NYC to more rural cities such as Wilmington, NC. Knowing the insides and outs of every vertical comes from this type of extensive experience. Being able to dissect the elements of a business and how its marketing plans are affecting sales stems from her love for analytics. Managing 1,000’s of marketing campaigns is what has proven to be her foundation for success.

Some interesting aspects to what makes Candace, “Candace”:

She was born in Landstuhl, Germany, migrating to the states in her younger years. Her wife and daughter are her pride and joy in which she embraces every moment she can. When she is not busy analyzing the data and delivering groundbreaking strategies, she can be found outdoors mountain biking or at the beach with a margarita in hand and soaking up the sun. Her love for animals is an understatement since she has 3 furry children: Jude a Rescue, Taco a Siamese and Smokey a true “Garfield”.

  • Was in the junior Olympics for Taekwondo
  • Comes from a military family
  • Drove a minivan in her younger years… windows did not work, engine squealed constantly but there was room for her surfboard, and that’s all that mattered
  • Cookies are her guilty pleasure
  • Completing an expedition adventure race is on her bucket list