Words have power, it’s important to know how to use them properly. When it comes to promoting a business organically, no example shines brighter than Copywriting. A good piece of Copywriting has a profound effect on Search Engine Optimization and the ability to be found by your customers. What is…

The concept of marketing one’s business works best when several different layers are working together in harmony. This is the accepted theory amongst most modern marketing agencies. Even more so, proper marketing can only start when a strong foundation sets the stage for your business. But once potential customers are…

What is a backlink? Backlinks are URLs that are clickable in text (or images) that can take you from one website to another. For example, a food blogger has written about your restaurant and included clickable backlinks to your website. Or, you include backlinks to your own business via contributions…

We have all heard the words for months now; “COVID-19.” People have repeatedly seen it on the news, heard it from family and read about it online. This Coronavirus has touched nearly every aspect of our lives, and for some, it has taken everything away. But for all the confusion…